Tuesday, January 02, 2024
Hey there coaches, creators, and digital marketers! If you're looking to find a hugely profitable niche that’s ripe with opportunities to sell digital products for passive income, then you’re in the right place. I’m about to give you the skinny on how you can tap into this surging trend to reap wild profits while saving you boatloads of time and energy that you would have spent creating all your content yourself.
With the surge in popularity of shadow work, now is the perfect time to tap into this market and offer shadow work digital products to your audience. Just take a look at TikTok, where #shadowwork has racked up an impressive 2.3 billion views. People are hungry for content and resources to help them explore their inner selves and work through their personal challenges.
Shadow work involves delving into the subconscious mind to uncover and work through the parts of ourselves that we often repress or deny.
This can include acknowledging and confronting past traumas, addressing negative thought patterns, and finding ways to heal and grow from within.
With the constant stress and uncertainty of today's world, more and more individuals are turning to shadow work as a way to find inner peace and self-awareness.
As a coach, creator, or digital marketer (or all of the above!), you have a unique opportunity to offer valuable resources to those who are interested in embarking on their own shadow work journey. While there are many different types of digital products you could offer, I’m going to focus on only the most profitable, most strategic, and easiest products to sell.
Consider writing an ebook on the topic of shadow work and offer it as a free lead magnet or sell it as a tripwire offer (a very low priced offer designed to offset the cost of traffic and open the door to purchasing more products).
The key is to make your ebook or guide easily consumable and easy to get a modest result.
You don’t need to go crazy here and give them the whole enchilada though (mmmm)! Just focus on giving them something that offers a “micro-transformation” in a condensed format. A perfect example of this is my DFY shadow work lead magnet. By the end of this short and snappy guide, it is abundantly clear that they are going to need some kind of help to do the tough, introspective work that’s involved in exploring their shadow.
Then all you have to do is position your next paid offer at the end to help them along on their journey. Cha ching!
Is meditation your jam? Consider recording yourself leading a collection of meditation sessions centered around exploring the shadow and offering it to your audience as a low priced offer to get them in the door.
They’ll get something tangible and will really feel like they’ve gotten something big at a great value. On-demand meditations work great as content for membership programs too, by the way.
Everyone loves a good workbook, am I right? Workbooks and journaling prompts are the perfect tools for anyone looking to start exploring their shadow self without spending a ton of money on a more expensive, guided option. These resources will help your clients dive deep into their emotions and thoughts, and will provide a structured way to work through what they discover in their shadow.
They’re super easy to sell and they’re extremely popular on social media right now. If you’re looking to make money online FAST, a great DFY option is my rebrandable “Shadow Work Journal” because literally all you have to do is slap your name on it and you’re ready to start making sales.
Courses are a huge area of opportunity for digital marketers! You can create a course to accompany your workbook or journal and use it as a one-time-offer for people who purchase your front end product.
Self-paced evergreen courses (ones that are automated and not dependent on an actual start date) are the perfect vehicles to help your clients take their time doing the deep introspective work involved with shadow work. Make sure to load your online course up with everything your clients will need to take action and see results.
The best designed evergreen courses will help support enrolled students through whatever transformation is promised. If you are creating a course yourself, be sure to use the right coaching tools here because it’s very easy to get this wrong, which can lead to a lot of dissatisfied students!
My Done-For-You “Out of Darkness” shadow work course is the perfect example of an evergreen course that supports students through their transformative process. If you’re looking to save months of work, this is an awesome course you can record as your own and offer on an evergreen basis.
Do you have an audience that loves live events? Consider hosting your own shadow work exploration workshop online. The personal touch will make your participants feel safe and supported while they navigate the murky waters of shadow work.
I know, I know, this isn’t a digital product (YET)...until you record it! Because even though you’re doing it live, you can record the session and convert it into an evergreen digital product that you can sell over and over for years to come. These are some of the best money makers around!
There are other shadow work digital products that you can offer like mobile apps and private community forums, but products like these take quite a bit of time to develop. The top 5 that I listed here above are what I consider to be the most accessible and profitable for coaches, creators, and digital product marketers to offer right now in today’s market.
Because really, you don’t want to be stuck cloistered in your office creating content for days, weeks, or months while you miss out on profiting from the surging shadow work trend! You want to get that money rolling in as fast as humanly possible to fund your other activities (and finally treat yourself to that splurge you’ve been eyeing!).
If you want to effortlessly make money online while you sleep, you’re going to need a solid product that actually gets your customers the results it promises.
You also need to be quick to get to the market with your products so you can build your list of buyers and continue offering them other products that will help them continue seeing results.
Private Label Rights (PLR) products are content created with a license that allows you to use their content as your own so that you never have to create from scratch when you’re building products or doing content marketing.
This works great because the ideas are already out there and you don’t have to worry about coming up with ideas. Unfortunately, most PLR products really are not very good and are often not even created by people who actively sell in the niche they’re writing for!
So yes, using PLR content allows you to get to market faster, while having more time to focus on marketing and selling, and ultimately providing substantial value to your customers….But you have to be careful about who you choose to buy from to make sure you’re getting high quality, expert-created content that’s current and RIGHT for the niche.
If you want to be quick to create quality digital products that you can be proud to put your name on, and get them out into the market FAST so you can make money online in the shortest amount of time possible…then you’re going to want to get your hands on some quality Done-For-You products that you can brand as your own.
And you’re in luck because high quality, expertly crafted DFY digital products and content is what I offer here at ExtraordinaryCoachingContent.com. The best part? You don't have to create any of the content from scratch!
If you’re ready to tap into the surging trend of #shadowwork, then you’re going to want to start with my DFY “Shadow Work Journal”.
I designed it in Canva (works with the free version) and very truly, all you need to do is add your name to it or slap your logo on it - and you’re ready to start making sales.
By tapping into the world of shadow work digital products, you can not only find a profitable niche but also make a meaningful impact on the lives of those you’ve been called to serve. So, what are you waiting for? It's time to explore the possibilities and embrace the opportunity to offer valuable digital products in the thriving world of #shadowwork.
Coach & Creator
Helping you plan, create, and launch your own successful (and profitable!) programs is always my goal. With DFY content, consulting, and resources, I'll help you create a soul-satisfying business that does real good in the world...and you won't have to spend hours, weeks, or months creating all the content from scratch!
You read that correctly...
Grow your audience with this high-value Done-For-You lead magnet!
100% brand as your own.
Edit, tweak, and customize til your heart's content!
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